“So Dave, how’s the new book doing?” I hear almost daily from friends, colleagues and even strangers that are now fans.

Well, my faithful readers have suffered through so many updates during the process of writing my book: It’s Not Who You Know, It’s Who Knows You! – The Small Business Guide to Raising Your Profits by Raising Your Profile (©2010 John Wiley & Sons), that I owe you a few updates since my launch last month.

#1 for Small Business Marketing Books on Amazon.com!

The Denver Post’s BusinessBook’s Hardcover #1 - “It’s Not Who You Know; It’s Who Knows You!: The small business guide to raising your profits by raising your profile”

CLICK HERE

I just got my lunch handed to me by a business prospect and will be eating “humble pie” for months to come. It was a humiliating lesson, exacted upon a careless and overly-casual “professional” by an astute and thoughtful company leader. In recounting the experience I hope that, through my shortcoming and poor behavior, you may better consider the words you use and the actions you take to bolster and protect your professional brand. File this under: “Do as I say - not as I do.”

Month after month, I share creative insights and strategies on how to raise your visibility in a competitive marketplace.  Well, this month I’m going to take a departure from my normal e-zine to share a remarkable story of INvisibility and ask something of you. Yes, we’re all busy, but I ask you to please consider the following brief story:

It was Homecoming in the fall of 1982. I had graduated high school the previous spring and had started my freshman year of college. My girlfriend was still back in high school in Denver and I drove the sixty miles, like I did every weekend, this time to take her to the Homecoming dance. Yeah, like I was going to let anyone else take her!