Too often in the tanning and salon industry, the lion’s share of the marketing attention is focused on getting your clever name “out there.” But, but beyond name recognition, how are you effectively answering the question: “Why you?”

I believe the four most dangerous words in business are: All things being equal. If all things are equal in the minds of your prospective customers, they will make purchasing decisions based on two basic criteria: price and proximity. If the only thing that you have going for you is that you are the closest and/or the cheapest salon, your growth will always be limited…

Recently Vows Magazine featured David Avrin who writes about standing out in your marketplace.

“The key is to identify - and communicate - what truly makes your store shine.”

Download the full article and learn more today!

“So Dave, how’s the new book doing?” I hear almost daily from friends, colleagues and even strangers that are now fans.

Well, my faithful readers have suffered through so many updates during the process of writing my book: It’s Not Who You Know, It’s Who Knows You! – The Small Business Guide to Raising Your Profits by Raising Your Profile (©2010 John Wiley & Sons), that I owe you a few updates since my launch last month.

#1 for Small Business Marketing Books on Amazon.com!

The Denver Post’s BusinessBook’s Hardcover #1 - “It’s Not Who You Know; It’s Who Knows You!: The small business guide to raising your profits by raising your profile”

CLICK HERE